This week marks the launch of the luxury eyewear brand based in Miami, Razōn. I personally know the creators and have had the pleasure of seeing the brand grow from the very start and getting involved in the movement as well.
The brand was inspired by the emerging design culture in Miami. Not only is Razōn making a big impact in the fashion world, but they are giving back. For each eyewear purchase, Razōn will provide prescription eyewear for three people in the developing world. What makes these sunglasses exotic and unique is the wooden frames that are created from around the world. The even better news is that they are for both men and women. My friend Mari from Loud and Tasteless and I had the pleasure of working on the styling and creative direction for their first shoot. The collection includes their signature woods, Bamboo, Ebony, and Rosewood.
In case you missed it, the lively Razōn launch took place on March 26, at Lou La Vie Exotic Car Rental. The event consisted of live music, a pink carpet, pink drinks, and an introduction of the brand from the Founder, Sebastian Leguiza.
Learn more about the brand and reserve an exclusive pair on their website.